Three roles, one thread — product, CRM ownership and operations. Hover a role to see what it actually involved.
Building and shipping iOS and web apps in the property investment space. The investor marketplace — giving buyers access to below-market-value properties — found early product-market fit and grew revenue quickly from launch. A second web app lets suppliers upload stock directly into the platform, increasing deal flow. The traction, product clarity and understanding of how to scale were central to closing the company's first funding round.
Joined as a contractor for a greenfield Salesforce implementation, migrating a ~40-person property business off 12 years of fragmented data in Zoho, spreadsheets and email into a fully integrated CRM. Became the sole owner of the system, responsible for day-to-day administration, ongoing development, and wiring Salesforce into the rest of the tech stack — including Rightmove, Zoopla and Xero.
Joined as one of the founding team and helped grow rib.gg into a market-leading VALORANT esports analytics platform — comparable to HLTV for Counter-Strike. Sold and exited the company in early 2025 after nearly 5 years of building.
Happy to swap notes on Salesforce, RevOps or founding-team work.