// about

The non-linear route here

Not a straight line from A to B — sales, Salesforce, a few years as a pro gamer, a startup exit, and back to building. Here's how it actually went.

  1. // kid

    First computer

    Got a computer as a young child and never really looked away from a screen since — tech was the constant, everything else changed around it.

  2. // career start

    Sales

    First job was in sales. Learned how to talk to people, handle rejection, and close — none of which shows up on a CV line but all of which turned out to matter later.

  3. // pivot

    Into Salesforce

    We used Salesforce in that sales role. I started building my own reports to track my numbers, turned out to be good at it, and taught myself the rest on the job.

  4. // left turn

    Pro gaming

    Quit the job to play competitively for a few years. Not the obvious next step for a career, but it's where the appetite for competing and iterating fast came from.

  5. // back

    Back to Salesforce

    Returned to Salesforce work — same craft, more conviction the second time round.

  6. // startup

    rib.gg

    Quit again to join an esports startup as one of the founding team. Ended up touching sales, marketing, product, code, and commercial strategy — whatever the business needed that week. Learned more in that stretch than anywhere else.

  7. // exit

    Sold it

    Grew rib.gg into a market-leading platform and sold the business in early 2025.

  8. // now

    Salesforce + building

    Back in Salesforce, now running CRM for a growing business — while building and shipping my own apps alongside it.

// outside of work

Keeping the mind active

I like to read, learn, and stay sharp outside of work as much as in it — most of that shows up in what I do with spare time.

  • Chess
    always mid-game against someone
  • Muay Thai
    for the discipline as much as the fitness
  • Padel
    competitive, ideally winning
  • Hiking
    best place to think
  • Reading
    rarely without a book on the go
// let's talk
Want the full story?

Happy to swap notes on Salesforce, RevOps, startups, or a game of chess.